What football will look like in the future – 17776

By Jon Bois

17776

I ran across this tweet this morning, and sort of grudgingly clicked through, expecting to be disappointed, or at the most mildly amused. Guys, I concur with entirely: this is the single most creative use of the internet as a storytelling medium I’ve seen so far!

I love me some web comics, and artists are doing some very interesting things with animation and layout online, but this is next level. This isn’t going to sound like a compliment, but I mean it as one – it reminded me a bit of Infinite Jest, mostly in the sheer scope of characters and the futuristic world (17776 is the year), but also in riffing on sports (football here, instead of tennis).

Infinite Jest was unbelievably innovative for a printed book, of course, but with the internet, Bois (and several editors, designers and a developer) is able to use video and sound to create something really unique! (For what it is worth, I do not enjoy or understand football at all, and I still really enjoyed this, so don’t let that stand in your way.)